Indonesia’s internet gender gap is reflected in a divergence of interests between men and women. Although both men and women place equal importance on gaining skills from online education, many more women also look to gain confidence from it.
Indonesian women use the internet much less than men, but one-third of them say they’d like to use it more; their access to mobile devices has rapidly grown in the past few years. For them, a key benefit of going online is communication, which complements their strong values around family and harmony.
They’re also interested in online learning to build their confidence and skills. Juggling workplace frustrations like long hours and lack of credit with chores and childcare at home, many Indonesian women see opportunity in self-employment. They’re also more open to the benefits of online education. Digital trainings could help them gain business skills while still maintaining their domestic responsibilities.
A lower percentage of Indonesian women use the internet on a daily basis.
One-third of Indonesian women who use the internet today would like to use it more, but are held back because of the difficulty in finding what they want, and a lack of relevant content.
- “If it was easier to find what I want online”:52%
- “If there was more on the internet that I was interested in”:45%
- “If I had more leisure time”:44%
Indonesian women’s mobile access has grown rapidly.
Smartphones are the preferred device across age groups.
Indonesian women use the internet mostly for social networking and to communicate using messaging apps, and less as a tool for learning and self-development.
- Social networking:45%
Running out of data seems to be less of a concern than just a few years ago, as women have been doing significantly more data-intensive activities online recently. This may present opportunities to provide content in a richer format, including videos and high-resolution photos.
|Upload videos, pictures, music||6%||16%|
|Listen to music / radio||6%||15%|
|Communicate via video||2%||10%|
Indonesian men have different views on equality at work versus home. Both men and women think that household and parenting responsibilities should be shared, but when it comes to the workplace, men are less supportive of working mothers.
|“Men and women should both take responsibility in child-rearing.”||Indonesia||APAC|
|“Women should be able to remain in full-time employment once they are mothers.”||Indonesia||APAC|
Household and child-rearing responsibilities fall primarily on women.
|Main child-rearing responsibility||Myself||My partner / spouse||Split between myself and partner||Another family member|
|Main household chore responsibility||Myself||My partner / spouse||Split between myself and partner||Another family member||Domestic help|
Compared to women across the region, those in Indonesia have stronger values around family, harmony and conformity.
|“It is important for me to be like my family and friends.”||57%||80%|
|“I make decisions based on what will make my family proud.”||66%||82%|
|“It’s my duty to ensure those around me advance in life as I do.”||60%||71%|
Far fewer Indonesian women than men intend to work full time in a company or organization, but many are interested in self-employment. Given their strong family values, this could be a way for them to balance work with family expectations.
|Full-time for an organization||Part-time for an organization||Self-employed||Not working||Don’t know|
Among Indonesian women, internet users are more willing to work (including self-employment) than non-users.
Connected women are more confident in their field of work – from their skills to their future career.
|Statement||Non-internet users||Internet users|
|“I have the skills available to get the type of job I want.”||53%||67%|
|“I have my future career plan.”||50%||73%|
|“There are many jobs available for me.”||34%||57%|
Women who want to be self-employed are less optimistic about work culture. It’s possible that these views motivate them to start their own businesses.
|Statement||Intend to work for a company||Intend to be self-employed|
|“I am fairly credited and promoted for the work I do.”||60%||48%|
|“I believe that working hours will become shorter in the future.”||66%||55%|
|“There are many jobs available for me.”||57%||50%|
More than 30 percent of women are interested in online education, and the level of interest is even higher among women who use the internet and intend to be self-employed.
- Women – Online users:49%
- Women – Online users who intend to be self-employed women:53%
Interest areas for online learning differ by gender. While men’s interest is focused on business and technology, women prefer to study topics such as beauty and fashion.
- Health Sciences & Nutrition:3
Both sexes want to gain practical skills through online education, but women also look to build their confidence.
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