Asia Pacific Insight Report: Women and Technology


We spoke to 801 Australian women to learn about their lives, aspirations, and how they use technology.
Current employed
The Australian women in our survey say technology could enable more flexible working arrangements. It could also help them gain the skills they need to get the jobs they want.

Almost all the women we surveyed use the Internet daily.

Internet use is an everyday activity for the Australian women we spoke to. They go online at home, at work and on-the-go, and most own their own devices.

use the Internet weekly.

Internet Use

use the Internet daily.

3.4 hrs/day
Average Internet use.
Own a smartphone.
Own a laptop.

For the women we spoke to, access to information, entertainment and communication are the main benefits of the Internet.

Access to any information they want.

Developing country average 81%

Easier to communicate with people who are important to them.

Developing country average 73%

Always have something to keep them entertained.

Developing country average 67%

Their top three online activities are email, searching for information, and staying connected via social media.

Search engine
Social networking

Often, work is about more than just money.

Many cited the financial benefits as a key reason for working. But work also provides personal growth and self-fulfilment.

Work to contribute to household expenses.

Work to support their families.

Work for self-fulfilment or intellectual stimulation.

More than half of those currently unemployed plan to return to work soon.


Plan to return to work


No plan to return to work

Despite this, responsibilities at home are the top reason for unemployment among our respondents.


have to take care of children or other family members.


are unable to find employment at the moment.


need to take care of household chores and tasks.

“Australia has got that long culture of working long hours and that holds women back from balancing their lives properly.”

— Anonymous, aged 18-35

Flexible work arrangements, interesting work and having the right skills are important enablers of employment.

Enablers to employment, among currently unemployed respondents:

Part-time or flexible employment.

Having the skills or training required.

Interesting work.

Work hours that allow care for family and home.

Enablers to employment, among currently employed respondents:

Having the skills or training required.

Interesting work.

Part-time or flexible employment.

Having transport to work.

Many already know about technologies that enable flexible working, but not that many currently use them.


Flexible working arrangements (working part-time or from home)

Access to emails outside of work

File sharing facilities

Video calls

In particular, the use of file sharing facilities and video calls could enable more substantial work to be done remotely.

Many currently unemployed women don’t feel they have the skills to get the job they want. Online learning could change this.


of employed women feel they have the skills they need.


of unemployed women feel they have the skills they need.

Though only 55% think the Internet is a good place for formal education, 85% would use it for informal learning. Most of the women we surveyed have also used it for research or projects during their studies.

Initiatives that position the Internet as an avenue for learning career-specific skills could help Australian women get more out of their careers.

aged 18-24

“We utilize the Internet for classes, but also for informal learning...bettering oneself and preparing for present and future experiences.”