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Stories from women entrepreneurs

Meme Florist

Blossoming online

Mariani "Meme" Wijayadi
Blossoming online
We, the women of Indonesia, should have the courage to dream. Even if the dream is small, do it.

“Meme Florist started from a simple dream,” Mariani Wijayadi - who goes by Meme - says. “My husband and I wanted to have a business wherein we could still teach our children, and I could still take care of the family. That’s why our business is online.” Achieving this dream wasn’t so simple, and started when Meme and her husband Hero were going through...

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Kutakatik Art & Craft Class

Cultivating creativity

Raya Pradiono and Kyra Pradiono
Cultivating creativity
I feel that in the next five years, more mothers or women can work independently.

Raya and Kyra Pradiono are sisters, artists, crafters, and owners of the Kutakatik Arts & Crafts Class in Jakarta. Inspired by their studies and work experience in design and art, Raya and Kyra set up their business in 2008, and while they didn’t have a lot of experience running a business, they knew ...

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Suwe Ora Jamu

Keeping the jamu tradition alive

Nova Dewi Setiabudi Mathovani
Keeping the jamu tradition alive
Women can teach other women to progress, become more independent, and to have more time for themselves.

Nova Dewi Setiabudi Mathovani grew up drinking jamu, a traditional Indonesian drink with a variety of uses, from treating ailments to boosting energy. When she was a little girl in Surabaya, she remembers her grandmother and mother making it for family and friends to maintain their health...

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Papyrus Photo, Celebrate, Let’s Go Gelato

Building businesses based on passion

Aprilia Melissa Kristiawan Tarigan
Building businesses based on passion
Women can compete very well in the internet arena because of access to information through technology.

When Aprilia Melissa Kristiawan Tarigan and Hendrikus Adrianto met, they didn’t think one day they’d run a successful photography business - or a restaurant and an Italian gelato brand. “My husband and I met in college in Bandung,” Aprilia says. “I fell in love with photography and enjoyed taking pictures. At that time we were dating, so I used his laboratory...

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