Asia Pacific Insight Report: Women and Technology


Many Filipina women lead busy, fulfilling lives. The Internet could help them do more of the things they love.

Our Connected Consumer survey in the Philippines showed that slightly more women are connected than men.

To learn more, we surveyed 800 women in the Philippines: 400 Internet users and 400 non-users.


Internet users


Internet non-users

Many of the women we spoke to want to do certain things with the Internet but don’t know how. Others lack time and access opportunities. Those who are already online rely on the Internet to connect to their loved ones — at home, but especially abroad.

Overcoming these barriers of time, knowledge and access could help encourage more Filipina women to get connected, and put the Internet to work in their daily lives.

Filipina women who use the Internet find it useful for information, entertainment and connecting to their community.

Family is important — and Filipina women are important in their families. Many of the women we spoke to balance raising their children with careers and personal interests.

The Internet users in our survey see being able to learn, and keeping in touch with their loved ones, as key benefits of being online.

Gives them access to any information they want.
Developing country average 90%
Makes it easier to communicate with people who are important to them.
Developing country average 90%
Makes it easier to further education or learning.
Developing country average 80%

Non-users’ main motivations for going online are keeping in touch and entertainment.

Access a social networking site.
Watch videos or TV.
Search for information (of interest to them or their family).

The Internet also helps keep long-distance marriages healthy.

11% of Filipinos work or reside abroad. For families with one parent overseas, video calls and social networking are key to maintaining relationships, despite the distance.

“The kids and I talk with my husband every day through the Internet. We see his face. It’s like he’s here. We don’t feel the distance. He comes home every 4 years."

— Anonymous, aged 35-55

For the Internet non-users we surveyed, the biggest barriers to going online are time, knowledge and access.

“I don’t have time available to use the Internet:”

Developing country average 31%

“I do not know how to do the things I want on the Internet.”

Developing country average 30%

“I’m not interested in anything that’s on the Internet.”

Developing country average 32%

“I don’t have access to a computer, PC or laptop.”

Developing country average 21%

While Internet users said they would go online more if they could afford it, and if they had a better connection.

Being able to afford to use the Internet as often as I would like.

Developing country average 37%

Having a more reliable Internet connection.

Developing country average 39%

Being able to afford other costs associated with the Internet — computer, electricity, etc.

Developing country average 23%

Time is precious, and most women would rather spend it with their families.

Despite the Internet’s benefits for long-distance marriages, many non-users worry that going online would eat into precious family time. Internet addiction is also a concern. left little time for what’s perceived to be a leisure activity.

“If I learn about the Internet I might get addicted, and then who will watch over my children?"

— Anonymous, aged 25-34

More women use desktops than smartphones to go online, but most don’t own their own computer.

use a smartphone
Developing country average 64%
use a laptop
Developing country average 27%
use a desktop
Developing country average 35%

10% use a desktop of their own.

39% use another device to access the Internet.

Desktop users
51% use a desktop someone else owns.
39% use another device to access the Internet.
10% use a desktop of their own.

use a desktop someone else owns.

Even though many of our respondents use desktops to go online, only 10% own their own. 42% of the Internet users surveyed regularly go to Internet cafes — including smartphone owners, owing to a lack of bandwidth.

Many women who have mobile phones still travel to internet cafes for more reliable connections — a reminder of the Internet’s value to those who have started using it, but also the time commitment they have to make.