Indonesian women’s sense of community will help them foster strong ties online.
In Indonesia, our Connected Consumer survey showed just one in three women between the ages of 18-55 using the Internet; only two women are online for every three men.
To learn more, we spoke to 823 Indonesian women: 411 users and 412 non-users.
Internet users see the world differently.
Ages and life stages among our respondents:
It is important to me to be up-to-date on the modern world.
I am interested in different ways of understanding the world.
I find it difficult to keep up with the pace of changing technology.
Women who aren’t yet online see the Internet’s benefits as well, but not to the same degree.
I see having easy access to information as a major benefit of the Internet.
Being able to communicate with other people is a major benefit of the Internet.
I believe that learning about other parts of the world is a major benefit of the Internet.
I believe the Internet is essential in this day and age.
The Indonesian women we spoke to accessed the Internet primarily to find information, or simply out of interest. But many also had a desire to connect and stay in touch with their community.
First went online because they were interested.
First went online to access information not available elsewhere.
First went online because family or friends were online.
First went online to stay in touch with family or friends.
Many see communication, information and entertainment as major benefits of being online. Their online activities reflect this.
Makes it easier to communicate with people who are important to them.
Having access to any information they want.
Ensuring they always have something to keep them entertained.
For non-users likely to go online, these activities are compelling motivations to start using the Internet.
Use a search engine.
Learning something new.
Learning how to do the things they want online could give more women a reason to use the Internet.
For non-users, the top barriers to going online all center around a lack of knowledge.
While knowledge and time were the greatest barriers for Internet users who wanted to go online more.
Indonesian women’s strong sense of community could help them bring each other online.
The women we spoke to feel a responsibility to help friends and family advance in life, especially among those already online. This could be a powerful motivation for them to teach their friends and family how to use the Internet.
Women who aren’t yet online also want to learn through their communities, and may not want to go online without their loved ones.
“I believe it is my duty to ensure those around me advance in life as I do.”
“It is important for me to be like family and friends (to not stand out or act differently).”
Friends and family are a compelling reason to use the Internet. They might also make the best teachers.
Fostering environments where women can teach their friends and family how to use the Internet could help drive its adoption. Some of our interviewees indicated that they wanted to learn about the Internet before their children do, so programs run at, or through schools might be the best way to do this.
Use our data tool to explore more insights about women and technology in Indonesia.