Asia Pacific Insight Report:
Women and Technology

Women in Asia Pacific look forward to what the future holds.

We surveyed thousands of women to learn what the Internet means to them. By gleaning country specific insights we can build better ways to connect women to technology.

5559

Total women surveyed

4037

Internet users

1522

Non-users

Life
stages
53% Mothers
33% Single
10% Married no children
Age
groups
37% 18-29 years
29% 30-39 years
34% 40-45 years

Country breakdown of the women we surveyed

Internet User: Use the Internet regularly (Defined as any time period between daily and less often than once a month. Excludes those who say they have used the Internet on a few occasions but not regularly, or they have never used the Internet.)

Non-Internet User: Do not use the Internet (May have used the Internet on a few occasions, but do not use it regularly; or have never used the Internet.)

Australia

801 Internet Users

Japan

804 Internet Users

South Korea

803 Internet Users

India

418 Internet Users
410 Non-Internet Users

Philippines

400 Internet Users
400 Non-Internet Users

Indonesia

411 Internet Users
412 Non-Internet Users

Thailand

400 Internet Users
300 Non-Internet Users

"My future is wide open; there are many different paths I can take in my life."

WOMEN AGREE
74

Australia

80

India

86

Indonesia

60

Japan

65

Korea

90

Philippines

89

Thailand

In emerging nations, it’s not just about cost.

In countries with low Internet penetration, access and technical unfamiliarity are the real reasons women don’t go online. The first step in turning this around, is introducing the potential of how the Internet can enrich their lives.

India
Indonesia
Philippines
Thailand

"I can't see any reason to access the Internet."

"I do not know how to do the things I want on the Internet."

"I am not sure how to use technology or devices to use the Internet."

The women who are online in these countries want to learn more about the Internet. Despite being active Internet users, many are uncertain of what to do once they are online.

In Indonesia, Philippines and Thailand, time constraints hold women back from exploring new ways to use the Internet. Logistical factors such as cost, electricity and hardware access are barriers for women in India.

Community is key in advancing adoption.

Women prefer to discover new technology from family and friends. Time is precious and peer-to-peer communication can advance learning how the Internet could benefit their daily activities.

India
Indonesia
Philippines
Thailand

"Through a family friend or family member"

"On my own"

"Through a formal course, in a group setting"

Women in these countries are extremely social and have a thirst to learn.

Technology can help connect women to each other and to the wider communities around them.

Social
networking

80% of women in India, Indonesia, Philippines and Thailand access social networking sites regularly.

Video
streaming

For 74% of women, the Internet is often used to stream videos in Thailand and the Philippines.

Use search
engine

For 66% of women in India, Indonesia, Philippines and Thailand using search engine is the third most common use of the Internet.

Boontavee
Boontavee
Textile designer
THAILAND

"It's really fantastic that I don't have to move from Chiang Mai and run around in Bangkok. With the Internet, a woman can stay in the community she loves."

Opening doors with technology.

In Australia, Korea and Japan, where Internet penetration is high, women generally believe the Internet creates opportunities and is the best place to learn new things.

AUSTRALIA

55

The Internet is the best place for formal learning.

85

The Internet is the best place for informal learning.

JAPAN

42

The Internet is the best place for formal learning.

76

The Internet is the best place for informal learning.

KOREA

74

The Internet is the best place for formal learning.

82

The Internet is the best place for informal learning.

"It is important for women to have a role outside of the home."

WOMEN AGREE

AUSTRALIA

86

Currently working
78% Not currently working

JAPAN

71

Currently working
61% Not currently working

KOREA

84

Currently working
79% Not currently working

Women in these countries are torn between having a role outside their home and societal expectations, and if they are wives or mothers, they also face the challenge of finding workplace support.

"I believe that my society supports women working once they are mothers."

WOMEN AGREE

AUSTRALIA

62

Currently working
57% Not currently working

JAPAN

38

Currently working
28% Not currently working

KOREA

74

Currently working
31% Not currently working

"It is difficult for women to remain in full-time employment once they are mothers."

WOMEN AGREE

AUSTRALIA

77

Currently working
77% Not currently working

JAPAN

80

Currently working
81% Not currently working

KOREA

81

Currently working
89% Not currently working

Top reasons for not currently working

AUSTRALIA

42

"I have to take care of children / other family members."

JAPAN

35

"It was too difficult to balance work and life once I had a child / family."

KOREA

28

"I have to take care of children / other family members."

Women believe working styles will become more flexible to allow for more balanced lifestyles.

They require solutions that enable working in new and different ways. Government and organizational help can contribute to turning technological solutions into a reality.